Its all about getting personal
There is SO much noise in marketing! If you are not meeting the exact needs of your target market, you are just adding to the noise.
What do we mean by that? Well in simple terms it boils down to speaking to the direct and immediate needs of your audience, otherwise you become just another source of noise to them…Personalising means that you look deeper into the exact needs of your clients and speaking to that rather than being a random megaphone that simply irritates them, in an already over saturated sea of marketing.